The Just Enough Data Podcast & Blog
The Whys and Hows of Making Customer Research Work for Your Business
Tool Crush: What’s So Great About Airtable?
5 Simple But Powerful Airtable Features So I wrote/recorded a whole IG series about my love for Airtable and I decided to put it all together and post it as one big post to make it easier to find and watch. So Exactly What Is Airtable? 1. Column Data...
CATEGORY IDEAS FOR LABELING YOUR CUSTOMER FEEDBACK
Tool Crush: What’s So Great About Airtable?
5 Simple But Powerful Airtable Features So I wrote/recorded a whole IG series about my love for Airtable and I decided to put it all together and post it as one big post to make it easier to find and watch. So Exactly What Is Airtable? 1. Column Data...
Ep 2: Questions You Can Ask Your Clients Right Now
So. It's been a minute (or 2 months) since we recorded our intro episode and we were just getting ready to start publishing our first few episodes when the entire world started dealing with a global pandemic. We are living right now in a constantly...
Ep 1: Introducing the Just Enough Data Podcast with Karyn Kelbaugh and Maggie Hodge Kwan
In our first episode of #JustEnoughData, we give you a quick idea of what the Just Enough Data podcast is going to be all about and give you some background on who we are and why we're doing this. Tl:dl; It's about examining how small businesses can...
How To Decide Who to Interview
Tips for Selecting Customers to Interview You Want Diversity of Perspectives Whenever possible, you want people with different perspectives, experiences and goals. This gives you the widest range of stories for others to connect with if you are using your...
What Is Jobs to Be Done? A brief introduction for small business owners.
Why Jobs To Be Done? Have you ever heard of the phrase, please describe your ideal client? Did you panic? Did you freeze or did you say something like, well, she's 35 and she drives a minivan and she really likes red and she shops at Barnes & Noble or something...
When to Avoid Leading Questions and How To Do It
What Is a Leading Question? It's a question with an opinion. We break down leading questions in this week's rant. Why they are bad for learning what people really think How they cause suspicion about your motives and erode trust The key questions to help you identify...
How Can Customer Interviews Improve Your Business?
Customer Interviews Are Full of Gold This post is all about the big picture, the value that comes from having conversations with your customers. It's about being aware of and extracting the value out of your follow up conversations and interviews with your customers....
Is Jargon Ruining Your Questions?
Summary We are talking about using plain language in your questions and cutting out the jargon. Why does that matter? This should be obvious, but it is not. It matters because if people can't understand what you're asking they are going to leave, or worst GUESS. And...
When to Use Open-Ended vs Multiple-Choice Questions
When to Use Open-Ended vs Multiple-Choice Questions Summary Why should you care? Anytime you want to gather data from your clients, community members, heck your kids… Question design matters. It helps you get the kind of answers that you can use, vs data that isn’t...
Stop Confusing Your Respondents With Double-Barrelled Questions
Why should you care about double-barrelled questions? They confuse people and make you look like you are either being manipulative or just plain incompetent. They waste EVERYONE’s time, including yours.
Why Aren’t You Sharing Your Customer Successes?
Just a quick video for now, post forthcoming. =)
How to Organize Your Customer Feedback In Your Email: Outlook Edition
Situation :You are constantly losing track of your customer feedback inside your email, but you don’t have the time to move it somewhere else to organize it. OR :You do have a main tool for organizing your customer feedback and testimonials, but you want some...
How To Overcome Your Client Feedback Blind Spot
How To Overcome Your Client Feedback Blind Spot [wtr-time] hether you collect testimonials from clients during exit interviews, or you ask for them later, having endorsements from previous clients helps potential clients make the decision to...