“I get customer research. I understand it. I know why it’s done. But I always assumed that something like customer research was done for big ol’ companies. Corporations. Businesses with lots of bodies. Nope.
And this is one of those moments in my business where I actually felt my perspective shift and grow.
This experience, in many ways has given me so much insight into: how I run my business, how I can run it better, how I can offer what I’m the best at, and how I can serve my clients in a way that makes us both happy. What’s not to love about this process?”
-Meighan O’Toole, Creative Online Strategy
Hey, I'm Karyn.
there’s (insight) gold in them there clients
I specialize in in-depth customer interviews for small businesses. Just because you’re a small business, doesn’t mean you don’t deserve great research help. Basically, I help you take the guesswork out of your target market by doing the digging that every business needs to really get to know their best clients. Interviews, testimonials, and exit assessments can be painful and difficult for solopreneurs to develop and conduct, but I LOVE doing them! By doing the research, you never again have to rely on assumptions about who your best clients are, and why they choose you over your competition.
“THE FOCUS ON CUSTOMER MOTIVATION IS THE KEY TO SUCCESSFUL, ONGOING INNOVATION AND BUSINESS.”
-Alan Klemmet, When Coffee & Kale Compete
Contrary to popular belief, you CAN buy time.
Done For You client testimonial gathering is here. Spend your time serving your new clients while also taking care of past clients and making you ALL look good!
Your clients are more than avatars.
Let's really get to know your people and what motivates them. What situations they're facing. Who your competitors really are, from your clients' perspective.
Stories do more than entertain.
Showcase your clients' stories in ways that help prospective clients picture themselves making similar progress using your solution. Case studies address concerns and show them what it could be like for them. Show them how it works.
Interested in learning more about how customer research can help you? Send me a note, I would love to talk to you.
Hot research news? just kidding. get case studies instead.